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WorkAlo Spices

A spice brand built to look premium at ten rupees a pack.

Client
Alo Spices
Year
2026
Services
Design
We made
Logo and brand book, Pouch packaging for five spices, Retail posters, Stationery and merchandise
Alo Spices pouches: clove, the full range of five, and green cardamom

The brief

Alo Spices sells whole spices in small ₹10 pouches: clove, shah jeera, black pepper, cardamom and cinnamon.

The problem

At that price, a pack usually looks cheap. Alo wanted shoppers to see purity and quality from across the shop.

Five Alo Spices pouches among whole spices on a wooden table
A red retail poster: Premium Purity. Pocket Price., with five pouches and a Rs. 10 burst
The amber Black Pepper pouch, with a window showing peppercorns
The red Cinnamon pouch, with a window showing cinnamon sticks
The rust Shah Jeera pouch, with a window showing caraway seeds
A brand book page: cards, a tote bag, an apron and a T-shirt with the Alo emblem
The Alo Spices oval seal with a botanical emblem

What we did

We drew an oval botanical seal, gave each spice its own deep colour, and put a window in every pouch so you see the spice itself. A brand book, retail posters and stationery carry the same look.

How it landed

Five pouches that read as one premium range on the shelf, with the line to match: “Premium Purity. Pocket Price.”