WorkThe Jam & Jelly Co.

Gingham, fruit and one layout for ten flavours of real-fruit jam.

Client: The Jam & Jelly Co.
Year: 2025
Services: Design
We made: Logo, Jar labels for ten flavours

The strawberry jam label: pink gingham, a large drawn strawberry and 100% real fruit

The brief

The Jam & Jelly Co. makes natural jams and jellies from real fruit, in ten flavours.

The problem

Ten flavours on a shelf can look like ten different brands. They needed to read as one range, and each still had to be easy to pick out.

The fig jam label with a purple fig on lilac gingham

The pineapple jelly label with a pineapple on yellow gingham

The apple cinnamon jam label with an apple and a cinnamon stick

What we did

We drew the logo with a plum ampersand, then one label layout for every jar: a gingham ground in the fruit’s own colour, a large drawing of the fruit, and “100% real fruit” on every label.

How it landed

One family of labels where the fruit does the talking, from strawberry and fig to pineapple and apple cinnamon.