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WorkThe London Garden

A brand, a website and an admin app a volunteer garden club runs from one phone.

Client
The London Garden
Year
2026
Services
Design, Websites, UI/UX
We made
Logo, over seven rounds, Business cards, tote, T-shirt and signage, A new website, An admin app for phone and computer
The new London Garden homepage: a green notice bar, the logo and menu, and the painted garden arch over a photo of a seedling in soil

The brief

The London Garden is a volunteer-run community garden in Waltham Forest where people grow food, sew and build things. It needed a brand, and its website needed replacing.

The problem

The old site was a hacked WordPress install with 36 plugins, a shop nobody used and pages of theme demo text. Changing anything meant asking someone else.

The final London Garden logo: a simple wooden arch over the name
The new website on a phone
London Garden business cards
A London Garden tote bag
The homepage in edit mode, with every word and photo outlined and Change photo buttons on the pictures
Signed in, she edits the website where it is.
The admin app’s home screen on a phone
The sign-ups list in the admin app
The suggestions board in the admin app
Website changes, listing each edit with a Put this back button

What we did

We drew the logo over seven rounds, from a first sketch to one simple wooden arch, and carried it onto cards, a tote, a T-shirt and a sign. Then we built a new site from scratch, and one admin app for the organiser: sign-ups, events, pages, forms, photos and a notice bar, with every change undoable.

How it landed

The new site went live on 3 October 2026 and the old WordPress came down the same day. The organiser runs the whole thing from her phone.