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WorkZinda Tilismath

New packaging for a hundred-year-old Hyderabad remedy, and the brands that grew from it.

Client
Zinda Tilismath
Year
2024 to 2026
Services
Design
We made
Bottle and carton labels, Zint lozenge blister packs, Charconova tooth powder, 100 years badge, Social posts
Zinda Tilismath labels, the dropper bottle and carton, and the 100 Years badge

The brief

Karkhana Zinda Tilismath has made its Unani remedy in Hyderabad for a hundred years, under an illustrated mascot. It now sells new products too.

The problem

Refresh the labels without losing a face people have trusted for generations, and give the new products room to be their own brands.

A purple Zinda Tilismath dropper bottle beside an orange patterned carton
The round Zinda Tilismath 100 Years badge with the illustrated mascot
The orange Zint Throat Soothers blister pack, original flavour
The yellow Zint Ginger Lemon blister pack
The black and silver Charconova activated charcoal tooth powder label

What we did

We kept the mascot and the Urdu script at the heart of the purple and orange labels, drew a 100 Years badge, and gave the new lines their own looks: bright blister packs for Zint throat soothers, and black and silver for Charconova charcoal tooth powder.

How it landed

The family of products now sits together on a shelf, old and new, each clearly a Zinda Tilismath brand.