A star for a Japanese-style café: the mark, the drinks and the coffee cards.

Client: Hoshi
Year: 2025 to 2026
Services: Design
We made: Logo, Drink posters, Social posts, Pour-over coffee cards, Event posters

Three Hoshi pieces: the Pick a Purple ube drinks poster and two drink posts

The brief

Hoshi is a Japanese-style café and drinks bar, known for ube and matcha drinks and specialty pour-over coffee. Hoshi means star.

The problem

A café like this lives on its drinks looking as good on a feed as they do in the glass, with a brand quiet enough to let them lead.

The Pick a Purple poster: four ube drinks on white

An orange ube latte in a short glass on white

A pour-over card with an indigo illustration of misty hills

A pour-over card with a deep red landscape for the Intense Rum Barrel coffee

A Dandiya night offer poster with an illustrated dancing couple

A social post of a purple ube latte with a dried orange slice

A social post of a layered matcha and ube drink

What we did

We paired the kanji for star with a high-contrast wordmark, then built a clean white system for the drinks: posters, social posts and a run of illustrated cards for each pour-over coffee.

How it landed

From the logo to the coffee cards, Hoshi looks calm, considered and unmistakably its own.